{"id":224,"date":"2019-05-28T18:51:43","date_gmt":"2019-05-28T18:51:43","guid":{"rendered":"https:\/\/www.trafficfactory.com\/?page_id=224"},"modified":"2021-11-05T14:59:38","modified_gmt":"2021-11-05T14:59:38","slug":"glossary","status":"publish","type":"page","link":"https:\/\/www.trafficfactory.com\/glossary\/","title":{"rendered":"Glossary"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"224\" class=\"elementor elementor-224\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9e7092 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9e7092\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;7c6a531&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cc0b02\" data-id=\"0cc0b02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661aadc elementor-widget elementor-widget-heading\" data-id=\"661aadc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Glossary of Frequently Used Terms<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3dfe9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3dfe9d\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;a7136a5&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e723ec\" data-id=\"7e723ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ee17ab elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0ee17ab\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ccaaca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ccaaca\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;d182e51&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1411057\" data-id=\"1411057\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd296e8 elementor-widget elementor-widget-spacer\" data-id=\"dd296e8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b973e10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b973e10\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;926759c&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cced554\" data-id=\"cced554\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9777995 elementor-widget elementor-widget-text-editor\" data-id=\"9777995\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul><li><span style=\"color: #be9359;\"><b>Ad Network<\/b><span style=\"font-weight: 400;\">:<\/span><\/span><span style=\"font-weight: 400;\"> A company that connects websites with advertising to sell, then aggregates that inventory for advertisers to buy, usually via programmatic exchanges.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Banner: <\/b><\/span><span style=\"font-weight: 400;\">An online advertising format where the ad (or banner) is made up of an image, audio, video, etc. These are positioned in advertising spots on a webpage.<\/span><\/li><\/ul><ul><li><b><span style=\"color: #be9359;\">Bid:<\/span> <\/b><span style=\"font-weight: 400;\">This is the value that an advertiser is willing to pay in an auction.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Campaign<\/b><span style=\"font-weight: 400;\">:<\/span><\/span><span style=\"font-weight: 400;\"> A marketing effort used by a company in order to drive a specific intention. A planned set of creatives and parameters used to advertise your product or service.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Carrier<\/b><\/span><span style=\"font-weight: 400;\"><span style=\"color: #be9359;\">:<\/span> A carrier is an internet or mobile service provider.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Contextual Advertising:<\/b><\/span><span style=\"font-weight: 400;\"> Advertising related to the specific content of a website.<\/span><\/li><\/ul><ul><li><b><span style=\"color: #be9359;\">Conversion:<\/span> <\/b><span style=\"font-weight: 400;\">This is when a user completes an action that is predetermined (e.g a click, subscription, download, lead, sale, etc.)<\/span><\/li><\/ul><ul><li><b><span style=\"color: #be9359;\">Conversion Rate:<\/span> <\/b><span style=\"font-weight: 400;\">The percentage of users that performed a specific action (Conversion) in relation to the total number of visitors that landed on a website. <\/span>The formula is: N\u00b0 of Conversions \/ N\u00b0 of Visits X 100 = Conversion Rate.<\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>CPA<\/b><span style=\"font-weight: 400;\">: <\/span><\/span><span style=\"font-weight: 400;\">CPA can stand for \u201c<\/span><b>C<\/b><span style=\"font-weight: 400;\">ost <\/span><b>P<\/b><span style=\"font-weight: 400;\">er <\/span><b>A<\/b><span style=\"font-weight: 400;\">ction\u201d or \u201ccost per acquisition\u201d. It refers to something more substantial than an impression or click, such as a sale. I.e: <\/span><b><i>You pay when a set action has taken place.<\/i><\/b><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>CPC<\/b><\/span><span style=\"font-weight: 400;\"><span style=\"color: #be9359;\">:<\/span> \u201c<\/span><b>C<\/b><span style=\"font-weight: 400;\">ost <\/span><b>P<\/b><span style=\"font-weight: 400;\">er <\/span><b>C<\/b><span style=\"font-weight: 400;\">lick\u201d, is the amount <\/span><b>you pay for each click<\/b><span style=\"font-weight: 400;\"> of one of your ads on the platform. Your cost per click is determined by several factors, including your maximum bid, your Quality Score, and the ad rank of other advertisers bidding for the same keyword. Your CPC is an important metric because those clicks, and costs, add up fast. If your CTR is too high, you won&#8217;t be able to achieve a return on your advertising investment (<\/span><b>ROI<\/b><span style=\"font-weight: 400;\">).<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>CPM<\/b><\/span><span style=\"font-weight: 400;\"><span style=\"color: #be9359;\">:<\/span> <\/span><span style=\"font-weight: 400;\">Cost per thousand impressions or technically \u201c<\/span><b>C<\/b><span style=\"font-weight: 400;\">ost <\/span><b>P<\/b><span style=\"font-weight: 400;\">er <\/span><b>M<\/b><span style=\"font-weight: 400;\">ille\u201d, is a common calculation in online advertising. You pay a set price for a thousand impressions of your ad\/ banner.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>CTR<\/b><span style=\"font-weight: 400;\">: <\/span><\/span><span style=\"font-weight: 400;\">Click-through rate (CTR) is the number of clicks per impression of an ad. The formula used to calculate CTR is N\u00b0 of Clicks \/ N\u00b0 of Impressions X 100 = CTR %<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Dashboard:<\/b><\/span><span style=\"font-weight: 400;\"> The dashboard is the landing page when logging into a TrafficFactory account. It is from here that you are able to control your account.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Dayparting: <\/b><\/span><span style=\"font-weight: 400;\">A feature that allows advertisers to determine the start and end time of their advertising campaigns increasing the likelihood of generating quality traffic during the optimal hours they want.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Direct Marketing: <\/b><\/span><span style=\"font-weight: 400;\">When an advertiser has full control of their campaign and sets up all aspects without assistance.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Display Rate<\/b><\/span><span style=\"font-weight: 400;\"><span style=\"color: #be9359;\">:<\/span> An option<\/span><span style=\"font-weight: 400;\"> used to determine the rate of distribution between several banners \/ ads.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>eCPM:<\/b><\/span> <b>E<\/b><span style=\"font-weight: 400;\">ffective <\/span><b>C<\/b><span style=\"font-weight: 400;\">ost <\/span><b>P<\/b><span style=\"font-weight: 400;\">er <\/span><b>M<\/b><span style=\"font-weight: 400;\">ille (<\/span><b>Thousand)<\/b><span style=\"font-weight: 400;\">. eCPM is the calculation used to measure an ad\u2019s monetization performance. The eCPM value is used to calculate page view position for CPC bidding models.<\/span> <span style=\"font-weight: 400;\">The formula for eCPM is: <\/span><b>(Ad Spend x 1000) \/ Ad impressions = eCPM<\/b><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Feature Phone:<\/b><\/span><span style=\"font-weight: 400;\"> A feature phone is a type of mobile phone that has more features than a standard cellphone, that is internet capable but is not the equivalent of a smartphone.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Frequency Cap<\/b><\/span><span style=\"font-weight: 400;\"><span style=\"color: #be9359;\">:<\/span> \u2018<\/span><b>Frequency capping<\/b><span style=\"font-weight: 400;\">\u2019 is the process of limiting the number of times auser is exposed to a single ad or campaign.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Geo-fence<\/b><span style=\"font-weight: 400;\">: <\/span><\/span><span style=\"font-weight: 400;\">This is a geo-target option limited to a small, specific location. The targeting radius of the Geo-fence can be up to 50 km. [<\/span><i><span style=\"font-weight: 400;\">This option is only reserved to advertisers promoting local offers<\/span><\/i><span style=\"font-weight: 400;\">]<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Impression:<\/b><\/span><span style=\"font-weight: 400;\"> sometimes called a view or an ad view, is a term that refers to the point in which an ad is viewed once by a visitor or displayed once on a web page.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Indirect Marketing: <\/b><\/span><span style=\"font-weight: 400;\">Involves a Media Buyer or Media Buying company. The advertiser will allow full reign of their campaign to be organised and managed by the Media Buyer in exchange of a commission for the work undertaken.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Insertion order:<\/b><\/span><span style=\"font-weight: 400;\"> An electronically signed document representing a commitment from an advertiser for a financial credit to their account.<\/span><\/li><\/ul><ul><li><b><span style=\"color: #be9359;\">IP Filter:<\/span> <\/b><span style=\"font-weight: 400;\">An extra measure of security allowing restricted access from pre-selected IP addresses.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Landing Page:<\/b><\/span><span style=\"font-weight: 400;\"> a web page which serves as the entry point for a website or a particular section of a website. The webpage that a user is directed to after clicking on a creative.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Native: <\/b><\/span><span style=\"font-weight: 400;\">Online banner that resembles the publication\u2019s editorial content but is paid by advertisers.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Pop-under:<\/b> <\/span><span style=\"font-weight: 400;\">The pop-under ad is the sneakier relative of the pop-up ad. While pop-up ads are often shown (and closed) instantly, pop-under ads linger behind the current browser window, appearing only after other windows have been closed.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Pre-roll:<\/b><\/span> <span style=\"font-weight: 400;\">A pre roll ad is a short promotional video message that plays before the content the user has selected.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Reimpression:<\/b><\/span><span style=\"font-weight: 400;\"> An ad re-display. \u00a0<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Remnant traffic:<\/b><\/span> <span style=\"font-weight: 400;\">is basically the ad traffic<\/span> <span style=\"font-weight: 400;\">that has not been sold directly to an advertiser that must be sold by other methods.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>ROI<\/b><span style=\"font-weight: 400;\">: <\/span><\/span><b>R<\/b><span style=\"font-weight: 400;\">eturn <\/span><b>O<\/b><span style=\"font-weight: 400;\">n <\/span><b>I<\/b><span style=\"font-weight: 400;\">nvestment. This is a value that <\/span><b>measures the performance of your campaign<\/b><span style=\"font-weight: 400;\"> to find out how profitable your ad is. The basic formula to ROI being : <\/span><b>Ad Profit \/ Ad Cost \u00a0x 100 = ROI %<\/b><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>RON:<\/b><\/span> <b>R<\/b><span style=\"font-weight: 400;\">un <\/span><b>O<\/b><span style=\"font-weight: 400;\">f <\/span><b>N<\/b><span style=\"font-weight: 400;\">etwork is an <\/span><span style=\"font-weight: 400;\">online ad buying campaign where the banner, image, media or text ads can appear on any web site within an advertising network.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>RTB<\/b><span style=\"font-weight: 400;\">: <\/span><\/span><b>R<\/b><span style=\"font-weight: 400;\">eal <\/span><b>T<\/b><span style=\"font-weight: 400;\">ime <\/span><b>B<\/b><span style=\"font-weight: 400;\">idding is a means by which advertising space is bought and sold on a per-<\/span><span style=\"font-weight: 400;\">impression <\/span><span style=\"font-weight: 400;\">basis, via programmatic auction, similar to financial markets.<\/span><\/li><\/ul><ul><li><span style=\"color: #be9359;\"><b>Target<\/b><span style=\"font-weight: 400;\">: <\/span><\/span><span style=\"font-weight: 400;\">A set of predetermined parameters, that you are able to adjust in accordance with your target audience. We offer you the possibility to target audience(s) by; 1) Their <\/span><b>geolocation<\/b><span style=\"font-weight: 400;\">, 2) By <\/span><b>type of device<\/b><span style=\"font-weight: 400;\"> (Desktop, Tablet, Mobile, Feature Phone) and 3) by <\/span><b>categories<\/b> <b>of interest<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul><ul><li><b><span style=\"color: #be9359;\">Traffic:<\/span> <\/b><span style=\"font-weight: 400;\">The number of visitors that access a website during a specific time period.<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb1d051 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb1d051\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;bd7bef7&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce5188d\" data-id=\"ce5188d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36db4e8 elementor-widget elementor-widget-spacer\" data-id=\"36db4e8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fc5a25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fc5a25\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;7215b8d&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2f1610\" data-id=\"b2f1610\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c9944e elementor-widget elementor-widget-spacer\" data-id=\"1c9944e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9c160b elementor-section-stretched elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9c160b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;5a642cd&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,98.9L0,6.1V0h1000v6.1L500,98.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cee7572\" data-id=\"cee7572\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c43d0eb elementor-widget elementor-widget-heading\" data-id=\"c43d0eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you need help ? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8694592 elementor-align-center elementor-widget elementor-widget-raven-button\" data-id=\"8694592\" data-element_type=\"widget\" data-settings=\"{&quot;turn_to_popup_action_button&quot;:&quot;no&quot;}\" data-widget_type=\"raven-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"raven-widget-wrapper\">\r\n\t\t\t<a class=\"raven-button raven-button-widget-normal-effect-none  raven-button-text-align-center raven-button-link elementor-animation-none\" href=\"https:\/\/www.trafficfactory.com\/contact-us\/\">\t\t\t\t<div class=\"raven-button-overlay\" ><\/div>\r\n\t\t\t\t<span class=\"raven-button-content\">\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"button-text-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"raven-button-texts-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"button-text\">\r\n\t\t\t\t\t\t\t\t<span class=\"raven-button-text\">\r\n\t\t\t\t\t\t\t\t\tCONTACT US\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t<\/a>\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1d3c8 elementor-widget elementor-widget-spacer\" data-id=\"ac1d3c8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96ef182 elementor-section-stretched elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96ef182\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;5a642cd&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,98.9L0,6.1V0h1000v6.1L500,98.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8f12c5\" data-id=\"c8f12c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fad20a elementor-widget elementor-widget-heading\" data-id=\"0fad20a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you need help ? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fee2b3 elementor-align-center elementor-widget elementor-widget-raven-button\" data-id=\"5fee2b3\" data-element_type=\"widget\" data-settings=\"{&quot;turn_to_popup_action_button&quot;:&quot;no&quot;}\" data-widget_type=\"raven-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"raven-widget-wrapper\">\r\n\t\t\t<a class=\"raven-button raven-button-widget-normal-effect-none  raven-button-text-align-center raven-button-link elementor-animation-none\" href=\"https:\/\/www.trafficfactory.com\/contact-us\/\">\t\t\t\t<div class=\"raven-button-overlay\" ><\/div>\r\n\t\t\t\t<span class=\"raven-button-content\">\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"button-text-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"raven-button-texts-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"button-text\">\r\n\t\t\t\t\t\t\t\t<span class=\"raven-button-text\">\r\n\t\t\t\t\t\t\t\t\tCONTACT US\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t<\/a>\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bee305 elementor-widget elementor-widget-spacer\" data-id=\"7bee305\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our Glossary of Frequently Used Terms Ad Network: A company that connects websites with advertising to sell, then aggregates that inventory for advertisers to buy, usually via programmatic exchanges. Banner: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glossary - Find the meaning of advertsing terms and words<\/title>\n<meta name=\"description\" content=\"The full free list of frequently used terms and words in advertising. Abbreviations and specific advertsing meanings answered here at Traffic Factory.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trafficfactory.com\/glossary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glossary - Find the meaning of advertsing terms and words\" \/>\n<meta property=\"og:description\" content=\"The full free list of frequently used terms and words in advertising. 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